Corporate social media communication with a clear strategy

You don’t need to be on every platform, just the ones your customers turn to when making decisions. That’s why we start by analysing your customers, not the latest social media trends. If your buyer is a director or manager, we’ll find them on LinkedIn, searching for answers on YouTube, on your website and in industry media. Being there with useful content is what generates business.

Because in B2B sales, customers need more than 30 seconds of your attention before they trust you. LinkedIn brings decision-makers together, YouTube is where people look for video answers, your website is the channel you control, and media coverage builds authority. We only add Instagram and TikTok if the data shows they make sense for your business.

The more technical your industry, the better it works. In niche markets, few companies explain things well. The one that answers customers’ questions clearly becomes the go-to authority. And because the content comes from your conversations with customers and your own experience, technical accuracy is built in.

A community manager publishes posts; we build a system designed to generate business. We start with a strategy covering your customers, their pain points, channels and metrics. Then we turn your knowledge into professional content and distribute it with a commercial goal. Behind it all is a full team that knows your business, covering strategy, production, editing, PR and analysis.

Your customers’ problems and how to solve them. They’re not interested in which trade fair you attended; they want to know why their project is delayed, how much something should cost or what mistake they’re making. Answer those questions honestly, without the hype, and you demonstrate your expertise without boasting about it.

Yes. Your time goes into the monthly podcast recording with a customer and a session answering frequently asked questions. We do everything else: prepare scripts and questions, edit, create every content format, publish and measure results. You provide the one thing nobody else can: your knowledge.

No, and you don’t need to be a presenter. On the podcast, you talk with a customer—something you do every week. In short videos, you answer questions you already deal with every day. We give you the questions in advance, record at a relaxed pace, do retakes when needed and keep the best bits in the edit.

Yes. What matters is that the person has real knowledge and credibility with your customers: a partner, technical director or sales manager, for example. Several people can share the role, too. We’ll decide together during the planning stage.

We agree on a location with you to minimise disruption to your schedule. Recording at your office or site often feels more authentic because customers see your real working environment. We also group recordings together to make the most of each session.

More say yes than you might think, because it gives them visibility too: they can establish themselves as experts in their market. We help you invite them and send them the questions in advance. Your guest could also be a potential customer, a supplier, someone who recommends your business or an industry expert. A podcast is an excellent way to start a conversation with a customer you want to reach.

Nothing goes out without review. Before recording, we agree on the topics and boundaries with the guest. Afterwards, both you and the guest can ask for any segment to be removed before publication. Any questions or problems that come up become opportunities to show how you solve them, always in a tone you approve.

We make the most of a single session: a full episode for YouTube and podcast platforms, short clips for LinkedIn, blog articles, social posts and press releases. The 2 hours of questions become dozens of 30-second to 1-minute short videos, each answering a specific question.

Yes. We work from an editorial calendar that you review in advance, and you can approve, change or reject any piece of content. You’re always in control.

The content is about your business and your knowledge, and it’s designed to be a long-term asset for you. The terms covering ownership and file delivery are set out in writing in the contract.

We’re not after more followers; we’re after the right ones. We optimise your profile so it clearly shows what problems you solve and for whom. Then, using a list of potential customers, we gradually build a network focused on your ideal customer while following LinkedIn’s rules. A thousand followers who might buy from you are worth more than a hundred thousand who never will.

We usually schedule and publish approved content to keep things consistent—that’s the hardest part to maintain. We recommend that you personally reply to important comments and messages, because many sales conversations start there. We’ll let you know when something needs your attention.

By creating content that’s genuinely relevant. Media outlets and business associations look for experts who can explain the challenges facing their industries, and that’s exactly the content we produce each month. We turn your conversations into press releases and opinion pieces, then pitch them to mainstream and specialist media and business associations, drawing on our experience as part of Publicis Groupe.

We’re an ROI-focused agency, so we measure what matters to your business: reach among your ideal customers, growth of your relevant LinkedIn network, website visits and enquiries, sales conversations and media coverage. We review results every month or two and adjust the plan. Consistency is the key to results.

It depends on how much content you need, which channels you use and the level of distribution required. That’s why we prepare a tailored proposal after an initial analysis session. It covers the full process: business analysis, defining your target customer, a communications plan, monthly recordings, production in every format, LinkedIn optimisation, publishing and measurement.

Yes. In our first meeting, we’ll show you examples of businesses with a similar profile to yours, including their content and results. You can also read client reviews on our website and listen to our own podcast: we use the same method for our communications.