CRM and Martech operations service
CRM is more than sending a newsletter to your entire database. We turn it into a growth engine, bringing together data, segmentation, activation, creative, technology and measurement so your owned channels generate more sales and you rely less on paid advertising.
Our Martech team runs your brand’s CRM continuously: planning, executing, measuring and optimising. We’re platform-agnostic: we work with the platform you already have or help you choose one.
What’s holding you back?
Your CRM only sends emails
You depend on paid media
Scattered data
Everyone gets the same message
One-time customers
Incomplete profiles
Phone number, but no permission
Worried about damaging your brand
You don’t know what works
Martech team with 23 years’ experience
CRM assessment
Need to know where you stand?
We review your CRM and tell you what to tackle first.
- We audit your data, sources, consent and tools.
- We analyse your customer database using RFM and Lifecycle models to identify segments and opportunities.
- We define a roadmap prioritised by business impact.
Ongoing CRM operations
Need a team to run it?
We allocate monthly hours to match your scale. We start gradually, without stopping what already works for you.
- We plan your communications calendar and journeys for every stage of the customer relationship.
- We run campaigns, automation and dynamic audiences.
- We test offers and messages using control groups.
- We measure results every month and adjust the plan.
From data to action, every month
We bring data and segmentation, communications strategy, creative, content production, technology, activation and measurement together in one team.
We choose the right channel, product and offer for each customer without losing your brand’s voice.
We combine your first-party data with third-party data to enrich each customer profile.
You shape the strategy with us; we run it for you.
What we run for you
Customer data and identity
Dynamic segmentation
RFM and Lifecycle models
Automated journeys
Offer selection
The right channel
Progressive data collection
Consent and compliance
Creative and content
Platform-agnostic technology
Loyalty and customer retention
Measurement and reporting
Frequently asked questions
It’s an ongoing service in which a specialist team manages your day-to-day CRM: data, segmentation, campaigns, automation, content and measurement. At 3dids, we treat it as a growth engine for your owned channels, not an email-sending tool.
The traditional approach sends the same email or SMS to the entire database. We manage connected interactions across channels, tailored to each segment and each customer’s stage in their relationship with you, and measure their real impact on sales.
We’re platform-agnostic: we work with Salesforce, Adobe, Braze, Klaviyo, HubSpot and cloud environments, among others. We can work with the tools you already have or help you choose the right ones.
RFM groups customers by how recently and frequently they buy, and how much they spend. Lifecycle identifies each customer’s stage in their relationship with the brand. Together, they show you whom to prioritise and what action to take: activate them, encourage a second purchase, grow their value or prevent churn.
We allocate monthly hours to match each brand’s scale and ambitions. We start gradually, adding capabilities without disrupting what already works.
Having a phone number doesn’t mean you have permission. You need specific consent for each channel. We design ways to obtain it, such as an email promotion that prompts customers to confirm via WhatsApp that they want to receive messages there, always with a relevant incentive.
Through progressive data collection: we prioritise data as essential, important or desirable, standardise forms and ask for each detail gradually in exchange for relevant content, benefits or recommendations.
Yes. Segmentation and activation drive the work; we adapt the tone, frequency, creative and experience to each brand. It’s not about sending more promotions, but about sending each customer what’s right for them.
We use control groups to measure the incremental impact of each campaign and journey, and track KPIs such as repeat purchases, purchase frequency, customer value, revenue from owned channels and churn rate.
Initial campaigns for basic segments and journeys can go live within a few weeks. The biggest impact comes when data is integrated and automated journeys run continuously.